I’m a Senior Art Director with experience creating culture-forward work for brands and community organizations. My background includes sports storytelling, food and health campaigns, and public-facing systems that balance craft, clarity, and real-world relevance.
Hi, I’m Becky.
Sports, Culture & Community
Creative work rooted in sports culture and community identity, translating big ideas into cohesive systems that show up across kits, content, events, and fan-facing touchpoints. This work focuses on brand stewardship, cultural relevance, and consistency at scale.
PRO SPORTS
Sacramento Republic FC
Matchday Guide Booklets
PRO SPORTS
Sacramento Republic FC
Environmental & Event Storytelling
PRO SPORTS
Sacramento Republic FC
2019-2022 Nike Home Kit
Food, Health & Everyday Wellbeing
Brand storytelling centered on food, health, and everyday decision-making, designed to make complex or sensitive topics feel clear, human, and accessible. These projects balance creative expression with trust, clarity, and real-world impact.
PUBLIC HEALTH
CalFresh Healthy Living
“The Not So Sweet Side” Campaign
PUBLIC HEALTH
CA Department of Public Health
“Back to School” Vaccination Video
Public Storytelling & Brand Systems
Large-scale brand systems built to educate, engage, and earn trust across diverse audiences and platforms. This work emphasizes visual discipline, adaptability, and translating creative strategy into scalable executions.
HIGHER EDUCATION
California Community Colleges
“I Can Go to College” Website
FINANCIAL EDUCATION
California DFPI
“Do Your Own Research” Social Campaigns
HEALTH INSURANCE
Western Health Advantage