“Back to School” Vaccination Campaign
In 2021 California rolled out COVID-19 vaccinations for kids. But as summer 2022 approached, many kids remained unvaccinated, raising concerns about the upcoming year.
This campaign shows kids being kids – and often that means being gross! These germy activities make vaccination all the more crucial. This campaign aimed to remind parents of how easily germs can spread, and how important vaccinating against COVID-19 was before the 2022 school year began.
CLIENT
California Department of Public Health
WHAT WE DID
Video spots
OOH boards
Digital & social ads
Print ads