“Back to School” Vaccination Campaign
In 2021 California rolled out COVID-19 vaccinations for kids. But as summer 2022 approached, many kids remained unvaccinated, raising concerns about the upcoming year.
This campaign shows kids being kids – and often that means being gross! These germy activities make vaccination all the more crucial. This campaign reminded parents of how easily germs spread, and how important it was to vaccinate against COVID-19..
CLIENT
California Department of Public Health
WHAT I DID
Pre-production planning
Music selection
Voiceover direction
Casting selection
Wardrobe selection
Set/backdrop art direction & planning
On-set art direction
Post-production art direction