“Do Your Own Research” Campaign
CLIENT
The California Department of Financial Protection and Innovation (DFPI)
WHAT WE DID
Video spots
Animated social
Street interviews for social
Digital ads
Microsite design
Educational booklets
CBO materials
🏅 The street interview campaign won Silver at the 2025 American Advertising Awards, Sacramento
⬇️ Scroll to the end to see the great stats on this campaign
Losing money to a fraud or scam can cost people their rent money, grocery money, retirement savings, and more. This was the DFPI’s first consumer financial protection campaign, and was designed to empower Californians with information on how to protect their hard-earned money.
