“I CAN Go To College” Website
& Campaign
CLIENT
California Community Colleges
WHAT WE DID
Concepted & built a dynamic website to share key info with students—like resources, financial aid, enrollment dates, and certificate programs.
Created the “I CAN” umbrella brand, which brought together multiple campaign initiatives for community college students under one recognizable campaign.
Crafted personalized messaging around the “I CAN” anthem to empower every audience and underscore the benefits of enrolling.
Partnered with social media influencers to connect directly with young and diverse Californians.
I CAN. I WILL.
We all have a little voice inside us, reminding us that we can do great things.
We created a campaign focused on bringing that little voice to the forefront through two simple, yet powerful words: I CAN. This empowering phrase serves as a reminder to students — past, present and future — that they can achieve whatever they put their mind to. A rallying cry giving each student the knowledge that they have it within themselves to create better futures, follow a passion and realize their full potential.
