Western Health Rebrand & Awareness Campaign

When choosing a health care plan, people want to know that they are getting something that works for them. The coverage WHA provides is flexible enough that it can meet even the most unique people’s unique healthcare needs. 

🏅 The OOH campaign won Silver at the 2025 American Advertising Awards, Sacramento​​​​​​​

CLIENT
Western Health Advantage

WHAT WE DID
Rebrand & new logo
Ad campaign
OOH – billboards, transit, place-based 
Social Content
Print
Video

Messaging grounded
in research

  • Health care decisions are highly personal​

  • People want local, simple and personalized care​

  • Brand awareness was low​

  • Members want to know they're not getting “discounted care”​

  • Trusted and valued plans include affordability, accessibility, reliability and certainty​

This campaign celebrates the variety of people that Western Health serves, and how their health plans don’t just provide coverage, but an advantage.

Thanks

for viewing