Sacramento Republic FC
5 Years of Glory Campaign
CLIENT
Sacramento Republic FC, professional soccer team
WHAT WE DID
Photoshoot
Social media campaign
Event planning
Commemorative materials
Merch
With the fifth anniversary of the club’s launch approaching, Sacramento Republic FC Pro Soccer team wanted to do something special to mark the occasion. A constant of the past 5 years has been the passion and support that the fanbase and community have for the team. To celebrate, we created a third kit, a Fifth Anniversary Jersey. A social media campaign teased and revealed the kit, and a series of themed celebratory matches were planned and promoted.
The Kit Reveal
TEASERS
We teased the Fifth Anniversary Jersey reveal with graphics that created an air of mystery and anticipation.
THE REVEAL
We gifted the new jersey to thirty of the team’s most fervent fans and held a secret photoshoot. With these photos we created a social media campaign showcasing the team spirit and enthusiasm of our players and fans as they came together under one crest.
THE JERSEY
Featuring a black color scheme and an “energy” stripe pattern, the new Nike kit is the first black uniform in the club’s history and only its second-ever third kit. The jersey also features a hidden inscription on the fabric’s underside to serve as a reminder of the club’s mission.
Themed Matches
The jersey unveil kicked off a “#5YearsOfGlory” celebration that spanned five themed matches throughout the season and included special activations, appearances from former Republic FC legends, historical photo displays, and new commemorative merchandise, among other festivities. We promoted these matches with ads that ran as paid and organic social, email banners, web banners, and Google ads.
